As I mentioned in my last post, I’m researching better marketing and other things to help build my business, and one of the things I was wondering is which social media sites are the most used? Facebook is first, across the board, but every other site changes rank depending on which site you read.
For instance, this site ranks YouTube 2nd and Instagram 3rd, with Twitter 6th and Tumblr 10th; this has YouTube 2nd, WhatsApp 3rd, Twitter not even on the list (?!), Instagram 6th, and Tumblr 8th, while yet another has Instagram 2nd, Twitter 3rd, and Tumblr 4th.
Who do you believe?? How do you choose the best platforms for your business in that case? I read alot that you should use the platform that has your tribe, the one where prospective clients hang out. But how do you know which one that is until you try all of them?? And then there’s living your values, and one of mine is not using Facebook. I still wrestle with Instagram – pictures are fun and everyone is on it! – but still, the work I do doesn’t lend itself well to pictures, and there’s always that white supremacist running the show aspect to deal with.
I think mine is, as I’ve mentioned before, Tumblr. There’s a huge chronic pain community there, plus it’s now owned by WordPress. Win. Building a presence is proving to be very, very slow, though.
How did you decide on the platforms you use? Do you use ones you don’t really want to use because of the ‘everyone is on it’ aspect? What happened to Pinterest? Inquiring minds want to know. 🙂
One last question: where do you feel blogging plays in to all of this? Is it the most important tool in your business? Is it email marketing? Newsletters? None of the above?
©Pip Miller – January 2020